5 Reasons Activewear is Important

Whether you’re an exercise enthusiast or a self-confessed fitness phobe, it’s hard to ignore the explosion in popularity of active-wear. But what’s all the fuss about? We’ve shortlisted 5 main reasons why you should add these technical pieces to your wardrobe.

1. Sports Wear = Sports Mentality

A study conducted by Victoria University showed that wearing activewear can actually promote physical activity! As exercise fights for a space amongst our busy schedules, we want the option to squeeze in an informal exercise whenever we can. Being already dressed for the occasion helps to facilitate our get-up-and-go attitude. [1] Count us in!

2. Sweat-Wicking

There is nothing worse than feeling downright soggy during exercise. However it’s inevitable we will build up a sweat whilst working out, as over 70% of the energy generated in our muscles is lost as heat. Our heart pumps faster so that our blood dissipates this heat to the skin causing us to sweat and cool down [2]. In fact, one study found that during an hour long hot yoga class we lose approximately 900ml in sweat! [3].

Activewear is designed to be sweat wicking, meaning it transfers moisture from the surface of your skin to the surface of the fabric where it can evaporate. This allows you to worry less about unfortunate sweat marks & focus on your practice.

3. Support

    Want to run without everything jiggling about? Check. Want to attempt a headstand without the fear of anything *ahem* falling out of place? Check! Well activewear has (thankfully) got us covered on this one too. Offering everything from sports bra’s and thermals to compression leggings, there is enough variety to keep us in the right place physically during our workout. There have also been reports that show compression activewear may actually help boost athletic performance and recovery, but studies to support this are ongoing.

    4. Look and Feel

    Sometimes walking into those crowded gym classes & yoga studios can be utterly daunting, particularly if it is the first time you are trying that class or facility. Activewear is available in such a wide range of cuts, patterns, textures and colours that you are bound to find something that suits your style and personality. In her book Mind What You Wear, Expert Karen Pine claims the right or wrong clothes can affect our attitude and confidence. So next time you are nervous about trialling a new activity, throwing on your favourite sportswear might just help you ease those first-time jitters.

    5. Safety

      Ugh the dreaded health & safety chat (don’t worry we will keep it brief). Wearing properly fitting clothing is less likely to distract us as we hop from one exercise to another. You may have realised you subconsciously choose to wear leggings or shorts at the gym so that the fabric doesn’t get caught in the mechanisms. We look for trainers to properly fit us to avoid blisters and foot pain whilst running. Ultimately activewear is designed to keep you, your muscles and your joints safe. There, we promised it would be short and sweet!


      Admittedly, beyond the plethora of technical features on offer there are many brands that will just charge you for simply wearing their brand name. However here at Asuno, we believe nothing should get in the way of you keeping fit and healthy, so we strive to make activewear items that are both ethical and affordable. That aside, if your budget still doesn’t stretch to activewear then simply don your favourite university hoody and jump to it!

      Time to Make Change.

      Lucy, Creative



      [1] V. University, "https://www.vu.edu.au/about-vu/news-events/news/active-wear-helps-the-drive-to-exercise," 09 03 2017. [Online].

      [2] "http://www.drmirkin.com/fitness/sweat_after_exercise.html," 01 04 2017. [Online].

      [3] S. Campbell, R. C. Pritchett, K. Cederburg, T. Burnham and K. C. and Pritchett, "Fluid Intake and Sweat Rate During Hot Yoga Participation," International Journal of Exercise Science, vol. 10, no. 5, pp. 721 - 733, 2017.

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