It's pretty simple really, where's the best place to bring like-minded people together and support a campaign that wants to do a whole load of good in the world... Crowdfunding platforms. So that's exactly what we did.
Crowdfunding originated because of small start-up companies needing to fund their amazing ideas, but unable to make those ideas a reality purely because banks and lenders didn't believe in their idea. Sucks right? Some of the worlds greatest inventions could have passed us by due to lack of finances, and this is where crowdfunding came in.
An ingenious idea of giving the public the opportunity to take a chance on these ideas, with minimal risk, and become part of a community that supports others.
It's these origins that we love about crowdfunding and why we are so proud to launch our brand in this way. Through IndieGoGo we plan to build a community of ethical and mindful people who want to make the world a better and safer place for everyone.
With help from our charity partners: Plump'd, Water For Africa and Toybox UK, we aim to change a million lives! This will take time, patience and a whole lot of help from you guys, but we promise to keep making our great quality, premium gym, yoga and activewear to keep you looking, feeling and doing good!
We can't wait for you to join us!
ben and the asuno team.